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Caelim Boyle

Wellfit

Wellfit is a B2B wellness app for modern workplaces. The identity needed to feel clean and contemporary, while using green to reflect its Irish roots.

I created a refined black and green colour system and a minimal, rounded logo mark that subtly suggests movement and progress. The identity was designed to scale confidently across app interfaces and campaign materials.

The result is a modern, flexible brand that balances energy with professionalism.

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