First developed while working in an agency during my placement year, the Belfast Gin Festival logo was later revisited as a self-initiated project. The exercise focused on evolving the original idea into a broader, more expressive brand system.

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Inspired by Art Deco geometry, the identity combines structured linework, vintage illustrative devices and a refined palette to reflect the event’s premium, craft-led positioning. The expanded system extends confidently across menus and collateral, elevating the original mark into a cohesive brand.